Gizmodo puts Dieter Rams' designs at Braun next to Jonathan Ives' designs at Apple.
10 principles of design according to Rams:
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design helps us to understand a product.
- Good design is unobtrusive.
- Good design is honest.
- Good design is durable.
- Good design is consequent to the last detail.
- Good design is concerned with the environment.
- Good design is as little design as possible.
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future